Miami Circle Company becomes the editorial voice, cultural hub, and commercial engine of Atlanta’s design identity.
As an emblem of creativity, Miami Circle Company shapes the narrative around Atlanta’s evolving design scene, engaging both local artisans and international design aficionados.
This vibrant hub not only showcases innovative design but also fosters collaboration among diverse stakeholders, ensuring that the essence of Atlanta’s design identity is celebrated in every project.
Positioned in the heart of Buckhead’s luxury corridor, it evolves into a living magazine: part publication, part gallery, part incubator of future design talent. It celebrates craftsmanship, showcases product innovation, elevates Atlanta’s design leadership, and connects the creative ecosystem across Miami Circle, ADAC, and elite Buckhead real estate.
Through its various initiatives, the company cultivates a community that thrives on creativity and collaboration, making it a cornerstone of Atlanta’s cultural landscape.
The magazine will serve as a beacon for emerging designers, providing them with visibility and opportunities to connect with established professionals and potential clients alike.
What Miami Circle Company Stands For
- A flagship physical + digital magazine rooted in Miami Circle.
- A design authority that feels like Architectural Digest meets a curated neighborhood insider.
- A commercial platform driving partnerships, placements, lead generation, and product launches.
- A cultural connector between galleries, showrooms, architects, designers, artisans, and high-end real estate.
- A storytelling engine highlighting interiors, lifestyle, craftsmanship, and luxury living.
- A future-facing creative lab powered through SCAD collaboration.
Three Pillars of the Brand
1️⃣ The Magazine
A premium quarterly publication available digitally, in print, and physically displayed in galleries, restaurants, luxury lobbies, and showrooms.
Features include
This publication is designed not only to showcase design but to inspire readers by highlighting the stories behind each piece, making it a valuable resource for those looking to enhance their spaces.
The magazine features interviews with influential designers, providing insight into their creative processes and the trends shaping the industry.
- Miami Circle Design District spotlight pieces
- ADAC partner features + editorial integration
- SCAD feature series on future design + creative innovation
- Buckhead luxury real estate showcase with cinematic editorial spreads
- Hospitality + luxury lifestyle sections
- Designer interviews, product spotlights, trend analysis
- Ads from elite brands across interiors, fashion, art, architecture, and living
It becomes the publication people want to be seen in.
2️⃣ The Ecosystem
Miami Circle Company isn’t just media. It’s infrastructure.
- Integrated partnerships with ADAC + Miami Circle businesses
- Collaboration pipeline with design firms, developers, architects
- A platform for Buckhead luxury realtors to tell richer stories
- Sponsored events, gallery nights, launch parties, live discussions
- Annual award series recognizing Atlanta’s design leadership
- Community programming connecting design culture to lifestyle experiences
This turns Miami Circle from a shopping street into a destination ecosystem.
3️⃣ SCADpro: The Engine of Creation
Miami Circle Company operates as a SCADpro innovation project.
SCAD students help power:
Moreover, it showcases the interplay between design and lifestyle, highlighting how spaces can be transformed through thoughtful design choices.
The company’s integrated approach ensures that different facets of the design world are connected, allowing for more holistic storytelling and engagement.
- Editorial creation
- Brand identity and visual language
- Magazine layout + storytelling formats
- Photography, film, VR/AR storytelling around spaces
- Marketing strategy and digital presence
- Product ideation + capsule collections developed for Miami Circle partners
This builds:
- A training ground for top-tier creative talent
- A working pipeline where students build real market impact
- A constant infusion of fresh thinking
- A signature Atlanta creative education partnership that strengthens the district
Future Layer: SCAD-designed exclusive product lines sold through Miami Circle partners.
Furniture. Decor. Surface design. Lighting. Sound + experience products.
SCAD = innovation lab.
Miami Circle Company = cultural distribution + commerce platform.
How It Changes the Game
- Buckhead gains its defining design publication
- Miami Circle becomes Atlanta’s design identity anchor
- ADAC gains a connected storytelling partner
- Realtors gain a premium narrative platform
- SCAD gains a living laboratory tied to commerce
- Brands gain a cultural stage that actually converts
Through SCADpro, students are not only gaining hands-on experience but also contributing fresh ideas that push the boundaries of design.
This isn’t a magazine.
It’s an economic engine disguised as media, wrapped in art direction, powered by students, rooted in community, and connected to high-value commerce.
Questions Worth Considering
- Do we want the magazine to be quarterly or biannual at launch?
- Should real estate listings be a curated luxury editorial, or a paid section?
- Do we introduce a membership or “Circle Insider” program for recurring revenue?
- Do we build companion experiences like podcast, short-form video, events?
- Do we position Miami Circle Company as Atlanta’s design identity… or the Southeast’s?
This collaboration creates a feedback loop where academia meets industry, fostering a new generation of designers who are well-prepared to tackle real-world challenges.
Through various community-driven initiatives, Miami Circle Company is committed to making design accessible, encouraging local participation and investment in the arts.
This inclusive approach ensures that diverse voices are represented, enriching the overall narrative of Atlanta’s design landscape.
Ultimately, the goal is to create a legacy of design excellence that not only elevates Atlanta but also positions it as a leader in the design world.
