Outdoor Living as Architecture.
Furniture • Shade • Heat • Pool • Hardscape • Outdoor Living
Buckhead Outdoor is a Stone Madison market-development concept bringing the elements of a complete outdoor environment together through one design and specification platform.
The idea is simple:
Don’t sell the patio furniture. Create the outdoor room.
For luxury residential, multifamily, hospitality and commercial projects, that means considering furniture, shade, heating, pools, surfaces and supporting systems as parts of one environment.
[Explore the Concept]
[Partner With Buckhead Outdoor]
Beyond the Patio Store
Atlanta already has places to buy outdoor furniture.
Buckhead Outdoor is being developed around a different opportunity.
A designer creating an outdoor environment may need furniture from one source, an architectural shade system from another, heating somewhere else, a pool specialist, hardscape materials, lighting and additional products.
We bring those conversations together.
The result is a more complete approach to outdoor living centered on design, specification and project delivery rather than simply filling a showroom with furniture.
The Complete Outdoor Environment
Furniture
Furniture establishes how an outdoor space looks, feels and functions.
Buckhead Outdoor focuses on distinctive premium collections appropriate for luxury residential, hospitality and commercial environments.
The objective is a curated collection rather than dozens of competing lines.
Seating • Dining • Lounging • Daybeds • Occasional Tables • Hospitality
Architectural Shade
Shade is increasingly part of the architecture.
Umbrellas, cantilevers, cabanas and larger shade structures can define outdoor rooms while making terraces, pools and hospitality environments considerably more usable.
Buckhead Outdoor integrates shade into the project rather than treating it as an accessory added afterward.
Umbrellas • Cantilevers • Cabanas • Pavilions • Architectural Shade
Outdoor Heat
A beautiful outdoor environment has limited value if it can only be comfortably used part of the year.
Outdoor heating extends the season.
Freestanding heaters, architectural heating solutions and flame elements can be incorporated into residential terraces, restaurant patios, pool environments and multifamily amenity spaces.
Heat • Flame • Comfort • Extended Seasonal Use
Pool + Water
The pool is often the visual center of the outdoor environment.
Buckhead Outdoor connects pool design with the furniture, shade, heating and surrounding environment rather than treating the pool as an isolated construction project.
Pools • Spas • Water Features • Pool Environments
Hardscape + Surfaces
The outdoor room begins with what is underfoot.
Stone, porcelain, decking and architectural surfaces establish the foundation that connects the building to the landscape.
Material selection can then coordinate with furniture, pools, shade and surrounding architecture.
Stone • Porcelain • Decking • Pavers • Architectural Surfaces
Designed for the Way Atlanta Lives
Atlanta presents an unusual outdoor-living opportunity.
Long outdoor seasons, substantial residential properties, pools, terraces, multifamily rooftops and a large hospitality market create demand for outdoor environments that function as genuine extensions of the building.
Buckhead Outdoor is positioned around four primary markets.
Luxury Residential
Pool terraces, outdoor dining, covered patios, gardens and complete outdoor rooms for Atlanta residences.
Multifamily
Rooftop terraces, pools, resident lounges and shared amenity environments where durability and design must work together.
Hospitality
Hotels, restaurants, clubs and event environments requiring furniture, shade and heating suitable for intensive commercial use.
Development
Outdoor amenity packages that can be specified earlier in the development process rather than assembled from disconnected vendors after construction.
Small Space. Complete Environment.
Outdoor living isn’t limited to large estates.
A condominium balcony may have room for only a chaise or loveseat, a compact heater, shade and a serving cart.
Properly selected, those few pieces can transform an otherwise unused balcony into another room of the residence.
The same principle scales upward.
Balcony → Terrace → Pool → Estate → Hospitality → Community
The scale changes.
The design philosophy does not.
A Specification Platform
Buckhead Outdoor is being developed to serve designers, architects, builders and developers as well as individual clients.
The objective is to make it easier to develop a complete outdoor specification.
Instead of asking:
Which chair do you want?
We begin with:
How should this environment work?
From there, appropriate products can be selected across categories.
Furniture.
Shade.
Heat.
Pool.
Surfaces.
Accessories.
One project conversation.
A Curated Manufacturer Strategy
Buckhead Outdoor is not intended to become a warehouse filled with interchangeable patio collections.
Stone Madison is evaluating manufacturers based on several factors:
Design • Quality • Differentiation • Commercial Capability • Specification Support • Market Position • Atlanta Availability
We are particularly interested in manufacturers whose products deserve stronger representation within the Atlanta design market.
The objective is to create meaningful manufacturer relationships rather than accumulate logos.
Showroom, Without the Old Showroom Model
A contemporary showroom does not need to own enormous quantities of inventory.
Buckhead Outdoor can use a smaller number of carefully developed environments to demonstrate what is possible.
A pool terrace.
A condominium balcony.
An outdoor dining environment.
A hospitality terrace.
A complete residential outdoor room.
The physical presentation becomes a place to experience, specify and order, while manufacturers and distribution systems handle much of the inventory burden.
Less inventory. Better presentation. More specification.
From Product to Project
A furniture sale is one transaction.
A complete outdoor environment can involve several categories and several professional relationships.
That creates opportunities for Buckhead Outdoor to participate through:
Product Sales • Specification • Manufacturer Representation • Project Development • Dealer Relationships • Trade Partnerships
The business is therefore built around the project rather than any single product.
The Stone Madison Role
Buckhead Outdoor is being developed by Stone Madison as a market-entry and venture-development platform.
Stone Madison identifies gaps in the Atlanta outdoor market, develops the commercial proposition, evaluates manufacturers and brings together the relationships needed to build the opportunity.
We do not need to manufacture the furniture.
We do not need to build the pool.
We do not need to operate every component ourselves.
Our role is to create the platform through which the right companies can work together.
Concept → Manufacturers → Specification → Partners → Project
Manufacturer + Brand Opportunities
Buckhead Outdoor is appropriate for premium manufacturers seeking stronger access to Atlanta and the Southeast.
We are interested in conversations involving:
Outdoor Furniture • Architectural Shade • Heating • Pools • Outdoor Kitchens • Surfaces • Lighting • Outdoor Technology
Potential relationships may include representation, showroom presentation, dealer development, specification, market development and cooperative launch programs.
We are particularly interested in manufacturers prepared to actively participate in developing the market.
[Discuss Market Entry]
Trade + Development Partnerships
We also want to work with the professionals creating the environments.
Interior Designers • Landscape Architects • Architects • Builders • Pool Designers • Developers • Hospitality Groups • Multifamily Operators
Buckhead Outdoor can provide a product and specification resource while the design professional retains control of the project.
The goal is collaboration, not competition with the trade.
The Opportunity
Outdoor living sits at the intersection of architecture, landscape, hospitality and furniture.
That intersection is where Buckhead Outdoor belongs.
Not another patio store.
Not another collection of catalogs.
A place to create the entire outdoor environment.
Develop With Buckhead Outdoor
You may manufacture an exceptional outdoor product.
You may be developing a property with a significant outdoor component.
You may design environments and need better access to products.
You may operate a business that complements the platform.
Or you may have a property capable of becoming the right presentation environment.
Bring us what you have.
Let’s determine whether it belongs in the Buckhead Outdoor platform.
[Partner With Buckhead Outdoor]
BUCKHEAD OUTDOOR
Outdoor Living as Architecture.
A Stone Madison Venture
STONE MADISON
Ideas Into Enterprise.