Explore OTTO
Everyday Infrastructure, Reconsidered.
OTTO brings together services people already use and turns the time spent using them into something more valuable.
Laundry. Vehicle care. Charging. Cleaning. Coffee. Work. Relax.
Individually, these are familiar businesses.
The opportunity is in how they work together.
One Visit. Several Things Done.
Most service businesses are built around a single task.
Drive somewhere to wash the car.
Go somewhere else to do laundry.
Find another place to charge.
Then find somewhere to sit, work, eat or have coffee while waiting.
OTTO asks a different question:
Why shouldn’t these things happen together?
The concept combines complementary services around one customer, one location and one period of time.
Arrive → Drop Off → Plug In → Wash → Work or Relax → Leave
The machines do their work.
You get your time back.
OTTO Clean
Laundry + Wash & Fold
OTTO Clean rethinks the traditional laundromat as a comfortable, modern service environment.
Self-service laundry can be combined with wash-and-fold, pickup and delivery, commercial laundry and membership programs.
But the biggest difference is what surrounds the machines.
Instead of rows of chairs and fluorescent lights, the customer moves into the OTTO Lounge.
Laundry • Wash & Fold • Commercial Service • Pickup + Delivery
OTTO Auto
Take Care of the Car at the Same Time
While laundry runs or an EV charges, OTTO can take care of another recurring need:
the vehicle.
Depending on the location, OTTO Auto can incorporate a modern wash tunnel, detailing and selected complementary vehicle services.
The objective is not to create a giant automotive center.
It is to identify the vehicle services that naturally fit the customer’s existing visit.
Wash • Detail • Selected Services • Fleet Programs
OTTO Charge
Make Charging Time Useful
Electric vehicles create a new kind of consumer behavior:
planned dwell time.
A vehicle may need to remain somewhere for 20, 30 or 45 minutes.
OTTO turns that waiting period into usable time.
Plug in.
Do laundry.
Have coffee.
Open the laptop.
Take a call.
Handle another service.
Or simply relax.
Charging becomes part of the destination instead of something sitting at the edge of a parking lot.
EV Charging • Membership • Lounge Access • Fleet
OTTO Lounge
The Space Between the Services
The lounge connects the concept.
It is where OTTO becomes something different from a collection of machines.
Comfortable seating. Wi-Fi. Coffee. Work surfaces. Charging. Television. Conversation.
The atmosphere should feel closer to a contemporary café or club lounge than a conventional waiting room.
Customers aren’t simply waiting for something to finish.
They’re using the time.
The OTTO Flywheel
Each component can function independently.
Together, they become more valuable.
Laundry creates dwell time.
Charging creates dwell time.
Vehicle services create dwell time.
The lounge makes dwell time comfortable.
Membership connects the services.
And multiple services give customers more reasons to return.
That is the OTTO proposition.
One Platform. Different Formats.
OTTO does not require every location to look the same.
The platform is modular.
The site, customer and surrounding development determine the right combination.
Neighborhood Flagship
Clean + Auto + Charge + Lounge
The complete OTTO experience.
A standalone destination combining recurring household and vehicle services around a membership platform.
Multifamily Amenity
Clean + Charge + Lounge
OTTO can become part of a larger residential development rather than another standalone retail building.
Residents gain access to high-quality laundry, charging and comfortable amenity space without each function requiring a separate destination.
Extended Stay + Hospitality
Clean + Lounge + Charge
Guests staying for weeks rather than nights have different needs.
Laundry becomes essential. Vehicles may need charging. Comfortable places to work and relax matter.
OTTO can provide those functions as an integrated amenity.
Driver + Fleet Hub
Auto + Charge + Clean + Lounge
Rideshare drivers, airport transportation companies, limousine operators and local fleets repeatedly need clean vehicles, charging, downtime and personal services.
OTTO can turn that downtime into productive time.
A Different Kind of Anchor
Traditional developments often build amenities that residents use occasionally.
OTTO focuses on things people have to do repeatedly.
Laundry.
Vehicle care.
Charging.
Cleaning.
That makes OTTO potentially useful as an amenity anchor within:
Multifamily • Mixed Use • Extended Stay • Active Living • Community Development • Transportation Corridors
Rather than adding another decorative amenity, developers can potentially add infrastructure that generates both utility and recurring activity.
Membership Connects the Experience
The long-term opportunity is larger than individual transactions.
OTTO can connect services through a single customer relationship.
One account.
One membership.
Multiple benefits.
A member might receive preferred wash access, laundry benefits, charging advantages, lounge privileges or other services depending on the location.
Different membership programs could serve different customers.
Residents.
Local households.
Professional drivers.
Fleets.
The services may vary.
The relationship remains OTTO.
Designed as a Platform
OTTO is not dependent on Stone Madison operating every service.
A laundry specialist can operate laundry.
A car wash operator can operate vehicle care.
A charging provider can provide charging infrastructure.
A development partner can own the real estate.
Technology partners can connect the customer experience.
Stone Madison develops the concept, brand, development model and partnership structure that brings those pieces together.
Create the platform. Assemble the operators. Build the opportunity.
The Building Can Work Harder Too
OTTO is being explored alongside advanced construction and energy strategies where they improve the economics of the project.
Depending on the site, that can include resilient building systems, solar generation, battery storage, efficient mechanical systems, water management and other technologies.
The goal is not technology for technology’s sake.
The question is always:
Does it make the operation better?
If it does, it belongs in the conversation.
Start With the Site
There may never be one universal OTTO prototype.
A one-acre urban site presents a different opportunity than a suburban pad.
A multifamily development needs something different from an airport-driver location.
An existing laundromat may provide a different starting point from new construction.
So development begins with:
Who is the customer?
What services do they repeatedly need?
How much time do they already spend waiting?
Which OTTO components make sense here?
Then the prototype follows.
See the Prototype
The OTTO prototype explores how Clean, Auto, Charge and Lounge can physically work together within a compact, efficient development.
Architecture, traffic flow, service lanes, customer circulation and the lounge experience are treated as parts of one system.
[View OTTO Prototype]
Develop With OTTO
OTTO is currently being explored with property owners, developers, operators, equipment companies, charging providers, fleets and capital partners.
You may already have one piece of the opportunity.
A property.
An operating laundromat.
A car wash.
A multifamily development.
A charging network.
A fleet.
Equipment.
Capital.
Or a market where the concept makes sense.
Bring what you have.
Let’s determine what OTTO could become there.
OTTO
Everyday Infrastructure, Reconsidered.
A Stone Madison Venture
STONE MADISON
Ideas Into Enterprise.